OUR STORY

WHY WE DO WHAT WE DO

In 2015, a small group of forward-thinkers—our “Einsteins”—realized they’d stumbled upon a remarkable solution for two of the biggest challenges facing humanity and our one-and-only Planet A (because let’s face it, there is no Planet B…unless you ask Elon).

Challenge A: The growing health crisis. Obesity, insulin resistance, diabetes, and countless related health issues are robbing people of happiness, energy, and well-being.

Challenge B: Wasted food. An enormous amount of perfectly usable, nutritious vegetable side-streams and “not-so-perfect-looking” produce goes to waste.

BECOME TRULY BETTER

Be truly good to yourself, those you love, and the planet we all share. Choose food that supports your health and reduces environmental impact. Our team is committed to creating everyday favorites that taste amazing and leave a lighter footprint on Earth.

No 1 INGREDIENTS ARE VEGETABLES

Our products are vegetable based, thus are naturally rich in vitamins, minerals and fibre - important in supporting our bodies' daily functions.

LOW CARB

Vegetables that are naturally low in sugar and starch are the main ingredients in our noodles, wraps and pizza bases - thus making our ultra-low carb products suitable for Type 1 and Type 2 Diabetics.

GLUTEN & GRAIN FREE

Gluten is usually found in wheat, barley and rye. It's the protein that gives dough it's stickiness. By using vegetables as our main ingredient we are able to cater to individuals that suffer from gluten intolerance. There are no refined grains in our products. Our products utilise high quality, imperfect vegetables and seasonal excess - ensuring that nothing goes to waste

NO ADDED SUGAR OR NASTIES

Clean labels are important to us. We do not add sugar or salt to our products and will never use MSG, artificial sweeteners, flavours or colours.